Why Your CRM Needs a Check Engine Light

How can you be expected to identify and monitor hundreds of important metrics around the clock, while managing an already hectic schedule? Well, you can't.

Effectively monitoring and analyzing your individual, your team's, or your company's CRM data is a full time job traditionally reserved for a team of data scientists. There is quite a buzz around data visualization in the business community as all industries stand to benefit from the potential of big data. Big data, however, can also mean big problems because dashboarding alone can't turn source data into meaningful, actionable insights.

Your vehicle's brain, the Engine Control Unit (ECU), monitors thousands of streams of data simultaneously to ensure that your engine and drivetrain run flawlessly. When the ECU detects something abnormal, you receive an alert – a check engine light – that notifies you of required maintenance. Any responsible car owner knows these alerts cannot be ignored, and most will make a trip to their favorite mechanic. This trustworthy mechanic will read the alert, analyze the warning message, and then formulate an actionable solution to the problem.

Your CRM's "Company Performance" dashboard is similar to an ECU: it monitors thousands of streams of data. Additionally, it then visualizes it into charts, graphs, and images. This collage of visual data, however, can become tricky to understand and overwhelming to absorb, and it is incapable of providing you with that potentially life-saving (okay… deal-saving) check engine light.

Why can a 2002 Honda Civic alert you to take action before a problem occurs, but your current CRM business intelligence "solution" can't?

Imagine being alerted BEFORE the failure occurs, in a holistic manner that connects sales operations and customer support. A solution that monitors all of your data, including those not represented on a dashboard, and alerts the right people, with the right information, at the right time, allows you to fully realize the transformative power of your big data.

The current paradigm dictates that it is YOUR responsibility to monitor dashboards, and YOUR duty to sift through the noise and pick out the anomalies and outliers. Anyone who is familiar with these dashboards knows how time consuming it can be to keep a constant eye on them.  At Alpine Metrics we are changing the paradigm, reinforcing our belief that your analytics and business intelligence solution, like a check engine light and that trustworthy mechanic, should proactively alert you when something needs urgent attention, analyze the source data, and recommend action. This solution monitors all your data for you, only guiding your attention to those metrics that deserve special consideration.

So, when discussing your business intelligence and analytics strategy, ask yourself: "Are dashboarding and visualization the only tools I need to improve both my sales team's performance and my customer's experience, while maximizing ROI?" Perhaps reporting tools, although they may look nice, just aren't enough. With a unified, preventative analytics approach you can ensure a consistently positive experience for current and future clients, while reaping the benefits of complete visibility to the sales process.

Schedule a demo today.